Picture this: a deal is almost done. Your prospect loves your proposal. Everything seems aligned except one thing—the signature. The “final steps” drag on. The paperwork, scanning, chasing, even snail mail. It kills momentum.
Now imagine eliminating all that friction with two tools working together: HubSign (your e-signature and contract closing tool) + HubSpot (your CRM, sales analytics, deal tracking engine). When you marry the speed of digital signing with the structure and insight of HubSpot, you unlock faster deal cycles, higher conversion rates, and more closed revenue.
In this post we’ll explore what the research says, why this combo is powerful, and how to implement HubSign + HubSpot in your sales stack to seal more deals than ever before.
What the Data Shows: Why E-Signatures + CRM Matter
Before we get into tactics, let’s lay out some evidence. Numbers help convince stakeholders—and salespeople.
- E-signatures reduce contract processing time by 28 % to 80 %, depending on how manual your previous process was.
- Many agreements are signed within 24 hours when using e-signature tools, accelerating turnaround times drastically.
- Companies save on hard costs (printing, shipping, storage) by moving away from paper—some report savings of $4-10 per document, depending on volume.
- The global e-signature market is projected to surpass $13.4 billion by 2030, fueled by remote work and compliance demands.
- In HubSpot, lead-to-customer conversion rates often lie in the 2-5 % range for B2B, making every efficiency gain matter.
So: faster execution, cost savings, better visibility, more conversions. Combine that with HubSign integrated into HubSpot, and you have both speed and intelligence.
Why HubSign + HubSpot = Turned-Up Conversion Power
Here are the major levers where using HubSign plus HubSpot can move the needle in your favor:
1. Faster Deal Approval & Signature Process
HubSign handles agreements, contracts, and proposals with signatures electronically. Prospects can sign on mobile, wherever they are. Meanwhile HubSpot shows you which deals are “signature pending,” tracks document opens, and reminds reps when follow-ups are overdue.
2. Better Follow-Up Intelligence
With HubSign you can see when a document was viewed, who opened it, and whether it was modified. Sync that with HubSpot to trigger automated follow-ups. If a prospect opened the contract multiple times without signing, that’s a signal for the rep to step in.
3. Shorter Sales Cycles
Research shows proposals with e-signatures are far more likely to close and close faster. Combine that with HubSpot’s pipeline management and you’ll see the time from “quote sent” to “contract signed” shrink—boosting velocity metrics.
4. Reduced Overhead & Mistakes
Prepopulate contracts with deal and contact data directly from HubSpot. This saves time and reduces errors that can stall deals.
5. Better Visibility & Forecasting
Enrich HubSpot reporting with signature status data to see where deals stall out. Forecasting accuracy improves when “pending signature” isn’t a black hole.
6. Improved Customer Experience
Buyers expect frictionless digital experiences. HubSign delivers a professional, simple signing process that boosts trust and repeat business.
How to Implement HubSign + HubSpot in Sales Teams
1. Define Your Signature Workflow
Map your process: who reviews, who signs, and in what order. Decide on sequential or parallel signing and confirm compliance requirements.
2. Integrate HubSign into HubSpot
Connect HubSign to HubSpot. Prepopulate contracts with data from deal and contact records for speed and accuracy.
3. Set Up Pipeline Stages & Deal Properties
Add stages like “Signature Sent” and “Signature Completed.” Track key metrics such as average turnaround time and conversion rate.
4. Automate Follow-Ups & Notifications
Use HubSpot workflows to send reminders, escalate delays, and notify reps when documents are viewed but not signed.
5. Train Your Sales Team and Set Metrics
Educate reps on the new workflow and set goals for signature turnaround and conversion improvements.
6. Continuous Improvement & Analysis
Track performance with HubSpot analytics. Simplify templates, clarify contract terms, and gather customer feedback to keep improving.
Let's Look at the Facts
A mid-sized B2B software company averaged 14 days from “Proposal Sent” to “Contract Signed.” They relied on emailed PDFs and manual signatures.
After implementing HubSign with HubSpot:
- Contracts were sent directly from HubSpot.
- Deals updated automatically to “Signature Sent.”
- Reminders went out after 48 hours without action.
- Templates prefilled from HubSpot reduced errors.
Result: deal cycle dropped to 5-7 days. Conversion from “proposal sent” to “signed contract” improved by 30-50 %. Forecast accuracy improved significantly.
Conclusion
In today’s sales environment, speed and professionalism make or break deals. The signature can be a bottleneck or a differentiator. With HubSign + HubSpot, you get both agility and insight. Sales teams that adopt this combo don’t just close more deals—they close smarter, faster, and with greater predictability.
Seal the deal. Because in sales, the difference between “maybe” and “yes” is often just how fast and seamless the final step feels.
